What’s the 411? As always – Google

Filed under:SEO — posted by Matt Kluemper on July 18, 2007 @ 1:08 pm
by Matt Kluemper If it seems like Google is taking over the world, well, that is because it is well on its way. Search and Google – now a worldwide powerhouse – is evolving into the telephone, providing users with search results even if they are miles away from a computer. Can’t find the movie theater? Craving late-night pizza? Who ya gonna call? Call 1-800-GOOG-411 (1-800-466-4411 for you lazy folks). This new service with Google is only in the experimental phases, but it looks like it could be propelled into everyday use for confused travelers and more. It’s pretty simple – all you do is call the number, tell the nice voice recording on the phone what city and state you are looking for, then the name of the business. Can’t remember the name of the business? All you have to do is tell the recording what type of establishment you are looking for. Example of a simulated phone call I had with Google on Sunday: Matt: [Dials number] Hi, Google! Google: Please say your city and state. Matt: Olathe, Kansas. Google: OlAAAthe, Kansas. Please say the name of the business or category of the business you are looking for. Matt: Movies. Google: [Subtle noises that sound like dial-up Internet – eee errrr kssh gong gong] Top search result for movies in Olathe, Kansas. Google proceeded to tell me the top eight search results for movies in Olathe, Kansas. Once I decided on the closest movie theater to me, Google even directly connected me to the theater so I could get the movie time for Transformers! (I know, that movie is soo last week). The point is, I didn’t even have to get up to get to my computer to find out where the movie was – I just called them. Too socially inept to talk to even a voice recording? Well, Google has that covered, too. Just text Google what you want. This is a little more difficult (involves remembering commands like “map 500 n. rogers rd olathe ks” to get a map of PlattForm’s location), and requires a cheat sheet provided by Google. However, in a matter of seconds, you can get the map to the movie theater, pizza place or anywhere else that floats your boat. (You can get lakes, too.

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