SEO is one of those mythical terms whispered in quiet conference hall corners and business meetings, it’s meaning too obtuse and mysterious to be said in a loud voice. Not at PlattForm. It’s our job as a full-service advertising and marketing agency to have mastered the meaning and use of such terms.

Search Engine Optimization, or SEO, is a service PlattForm has offered for over 8 years. At its inception, it was known as Full-Service Web Marketing, and was rebranded as SEO just over two years ago. With such a long history of offering SEO, it’s no surprise that PlattForm is comfortable with using the term out loud in meetings. Or in blogs.

The concept of SEO is simple: it helps people find your web site. The greatest part about visitors using organic, or free, search engine results to find your site is that there is no real cost involved. So if that visitor turns into a lead, that’s a free lead.

The monthly service fee for SEO covers the work the SEO team devotes to your site to keep it as optimized and up-to-date as possible. As a team, SEO checks leads, web site traffic and keyterms on an almost daily basis. We check our clients’ web sites regularly and keep up on industry news and innovations to provide our clients with the best possible service.

So at its most basic form, SEO is an indispensable aspect of an Internet marketing campaign. After all, who’s going to turn down free Internet leads?