On this season’s breakout hit NBC series Heroes a large cast of characters are just discovering they each have individualized superpowers of fantastical varieties. It caused me to think about the people I work with in Media. (Also, I was multitasking when I wrote this, and Heroes happened to be on in the background.) Working in such a large department, there are so many talented people who each bring a special ability to our department.

We have buyers who specialize in Print and can drop astonishing CPLs in large cities’ major daily newspapers. There are super strong analysts who can see between the countless pages of data on multi-campus markets and discover the key element to save the school. Look! On the phone! It’s a TV buyer using her awesome powers of negotiation to deliver a staggeringly amazing bonus schedule. Leading the team are managers who seem to read the minds of their employees to foster creative, productive environments that help us accomplish our daily mission: providing our clients with high-quality leads at the lowest possible cost-per-lead.

While some heroes covertly exercise their talents under cover of darkness, it’s no secret that PlattForm has the #1 Media team in the industry. I’m constantly in awe of the ways individuals in the department band together to achieve one common goal. Need a low-cost solution to your unusually slow market? Our top buyers and analysts will join forces (faster than a speeding bullet, natch) and bring their specialized gifts to the table, presenting a plan of action more powerful than a locomotive. Or at least as powerful as the daytime ratings on Maury Povich.

The champions at PlattForm know that saving the day for our clients is why when results matter, there’s only one team to turn to. On that note, I need to get back to building a new plan for my client. Time is running out to finish up our plans for February, and the clock is ticking …

Wait. I think I just mixed my TV show metaphors.