We failed – well, sort of.

Last month we encouraged responses to our direct mail blog by promising that our very own Michael Mackie (M2) would dress up like a chicken if we had 10 responses to the question that we posed. It didn’t happen. We ended up with six responses, which is six more than any other blog we have posted. So in a sense, it was a success to actually have some feedback, but how funny would it have been to see M2 in a chicken outfit for a day (as a side note, M2’s reaction when he read the blog was “Cluck Off!”).

In our business of generating leads for schools, we want responses. Actually, some of us go to bed praying for responses – they’re what keep us in business. And that’s the point of our direct mail blog as well – we want responses. We want to get the facts and opinions from others who are involved in direct mail and not just from the ones involved in the career education industry. We’ll pose a question or we’ll throw out an opinion of ours in an effort to open up a dialogue with anyone who has feedback – good or bad.

The topic I’d like to throw out there today is the life of direct mail. With the growth of e-mail and the Internet, where do you see direct mail going in the next year, five years or 10 years? What are some of the complaints you have or have heard regarding direct mail? How do you sell direct mail to a client? What are your clients saying about direct mail?

You have the topic, now discuss. (Sorry we can’t promise having anyone dress up like a chicken this time.)