As we’ve begun to successfully build our Direct Mail department here at PlattForm over the past few years, it has been such a pleasure to watch our successes build and grow into a fully functioning direct-response lead generation alternative. We are now really beginning to pick up steam with our successes like never before!

Building on PlattForm’s vast array of knowledge and expertise in so many direct- response avenues, as well as our years of experience, knowledge and success with media placement, we’ve begun to discover smart ways of moving budget dollars to direct mail from the media mix of newspaper, inserts, television, and even some Internet budget where appropriate. And, we can also build direct mail campaigns in conjunction with e-marketing and follow-up phone calls using our call center.

One of our favorite clients, the Institute of Technology in California, uses PlattForm services for all of its lead generation needs. This has allowed us to safely test and manage budgets based on results. As we’ve been able to discover, direct mail has become a very important part of their media mix. We are often getting lead results that outperform the other mediums on a cost-per-start basis. In fact, our direct mail results are an average of 85% percent better than our already fantastic television CPLs and 88% better than our low newspaper CPLs.