I don’t depend on a helmet to protect me. I don’t wear a stethoscope around my neck. There’s never a moment to blow a whistle and look at a clipboard. I don’t get to bang a gavel on a wooden podium. I don’t even get an official badge. What icon does an advertiser take with them? How are we identified among a society filled with hundreds of thousands of position titles? The work done by an advertiser is viewed everyday, but not many can identify the source. Advertisers push a product or idea. They make the world see what the world can offer. Whether it’s a new car, a laundry detergent, or a trip to the Caribbean, the viewers see and hear it. When finishing school, some don’t realize what they want to do with their lives until some length of time later. I always knew I wanted to work in advertising: the hustle of the office atmosphere, the catchiness of the campaign headlines, the commercials during the Super Bowl games and the sexiness of the industry portrayed in the romantic comedies everyone has seen. These were the things that caught my interest growing up. However, I never knew what the underlying theme of the industry all entailed; what would define me. It wasn’t until I began working at PlattForm that it all started coming together. At PlattForm, we offer our viewers opportunity. We offer the chance to see a future or the opportunity to improve a lifestyle. And this is the bottom line for the bulk of our employees’ efforts. The institution of education has begun to be more overlooked than ever, and our citizens are taking it for granted. As the education process evolves, so do those wishing to be educated. Traditional media is holding a smaller and smaller piece of the advertising pie. It’s only normal for the traditional student demographic to do the same. We don’t push a product or experience. It’s more about the big picture. We sell an outcome for the future. So I don’t carry a ball bag, and I don’t hold a microphone when I am “on the clock.” The thing that defines an advertiser is not as simple as an article of clothing or size of a hard drive. An advertiser’s icon is seen all over the place. One just has to look to realize. Here at PlattForm, I am one person among many. I offer opportunity. I am an advertiser.