We continue to throw out ideas and questions in an effort to elicit responses from the readers on how they have seen direct mail affect their advertising efforts – good or bad. A few months back, we threw out the challenge to get 10 responses in an effort to get a fellow coworker to dress up like a chicken. It didn’t happen. Regardless, we’re marching on with a new topic this month.

Two weeks ago we had one of our clients who consistently use direct mail come to us with the idea of having an open house at several of their campuses. Open houses – we love ‘em. What a great way to get potential students on your campus.

Our plan involved setting up a mini-site people could log-on to reserve their spot, a calling campaign and a 6×11 postcard. All of these were targeted to old leads that didn’t start for whatever reason.

As for the results, we’ll have to get back to you on that. The event is later this week. In the meantime, we want to know what types of methods you use to push an open house. What have you found worked and what didn’t work?

You have the topic, now let’s get some responses (don’t be a chicken).