By Matt Kluemper
A little over a year ago, Google made a deal with the Associated Press that allowed them to index its articles, making it possible for the powerful search engine to have a presence in history’s number one informer: the news.

Google takes a traditional news medium and strays from typical news conformity, as there are no news editors placing the news stories. Google sticks with what it is known for, having a computer-based algorithm decide how often and where a story will appear within Google News.

What does this mean for anyone that wants to have an online presence? News isn’t dying, but it is changing, and you need to pay attention to it. They are indexing news stories and articles from different sources all over the world, whether it is the LA Times, CNN, Reuters or ABC News.

Here are the recent results for Joe Torre. The number 1, 2, and 3 results are all news stories:

Google News has even jumped on board of the Facebook application creation craze, creating an application that allows users to constantly be connected to Google News while on Facebook.

What does all of this mean? Anyone involved in any type of marketing or public relations needs to have an optimized online news presence. Many companies will create press releases for a number of different reasons, but fail to even think of getting them into the online atmosphere to increase the marketability of their company.

This is becoming a necessity.

Press releases, news videos and articles should be placed not only on your web site, but using different press-release sites, as well. Some of the sites, such as PRWeb, can even syndicate that press release to other web sites and news organizations (such as the Associated Press, which just so happens to have a deal with Google).

How do you implement traditional news techniques into new technology? Do you have an online news presence?