Karma—n—The effect of a person’s actions and conduct during a person’s existence, regarded as determining that person’s destiny.

Rick Williams, the Target Admissions Support Center Executive Director and Dave Meierotto, DOA Trainer and QA Manager, gave a capabilities presentation yesterday to enlighten a few of us on what exactly they do. TASC is PlattForm’s 240-agent contact center offering inbound and outbound “tele-connection” services.

Most people cringe at the words “call center.” It evokes images of dinners interrupted by pushy salesmen trying to sell you aluminum siding even though you own a brick home. But the overriding message I heard from Rick and Dave is that they are not selling anything. They are changing lives.

When one of our outbound ASR (Admission Support Representatives) reaches a party with absolutely no interest in talking about furthering their education, the ASR is instructed to thank the party, and wish them luck or a good day.

Even in the face of rejection, the ASR changes lives — maybe it’s only making someone’s day better with a kind word or smile. Nevertheless, I think that’s a good thing. And if there is any justice in the world, it should result in some pretty good karma for everyone working at PlattForm’s Contact Center.