As a kid, did you ever explore the recesses of a grandparent’s or neighbor’s basement. You know the kind. They were kind of dark (the overhead light never reached the corners), but you knew there were amazing things down there just waiting to be found.

PlattForm has one of those basements.

The difference is, instead of being packed full of amazing things, ours is packed with amazing people – people who work their butts off for our clients.

With Bachelor’s degrees in varying areas like Strategic Communications, Advertising, Business/Public Relations and Business Administration, PF’s Media Analysts are more than qualified to handle this fast-paced position.

Often the last to leave the office, organization is imperative for this busy team. Multi-tasking isn’t just a word they’ve heard, it’s a code they live by.

“As an analyst, everything must be in order and as accurate as possible to make sure our buys are on target,” said Media Analyst Rick Ragsdale.

Requesting and checking spot times to make sure ads ran as they should, entering leads, and analyzing markets are just a few of the things Analysts do to ensure that buys are correct and clients get the biggest bang for their buck. They also spend their days giving their communication skills a workout, talking with representatives at media outlets across the country.

The Media Analyst team is filled with people who enjoy testing and watching their ideas impact their markets.

In the words of Media Buyer Michelle Gonzalez, “There is always room for improvements to increase lead flow.”

This post is the first in a series focusing on the members of the Media department and the vital role they play in our client’s success. Keep your flashlight handy. In the coming weeks we’ll return to the basement to meet the rest our Media team and find out exactly how they come together to help our clients succeed.