It’s time to return to the basement for the second in our series of posts on the Media department. Grab your flashlights; we’re off to find out more about PlattForm’s Media Buyers. With backgrounds in media sales for magazines, television stations, newspapers and more, our Buyers have a wealth of knowledge and experience on both sides of the advertising spectrum. This gives them a leg up when negotiating for the best rates for our clients. This experience also allows our Buyers to think up new ideas and areas to test, form research, and offer inventive suggestions. No day is ever the same for our Buyers. How could it be? It’s hard to imagine fitting all they do -- revising buys, analyzing existing creative, researching new market opportunities, sending market performance updates and planning client media schedules – into a single day. Not that it seems like many of them hear the 5 o’clock whistle at quittin’ time. Trials like tough markets and quick deadlines don’t daunt PF’s Buyers. In fact, some seem to enjoy working a challenging market. As Media Buyer Sheila Fogel put it, “It can take a while to turn one of these markets around, and that makes me a stronger buyer.” The Buyers not only like a good challenge, but they have a pretty strong dose of dedication running through their veins. They work as a team to strengthen and improve markets. “The entire department treats every account as our most important account, and there's no shortage of dedicated professionals ready to take that account to the next level,” said Media Buyer Danny Pumpelly.