Communication is part of our daily lives, but in the Media department it IS our daily lives. With dozens upon dozens of clients relying on our expertise to bring in lower costs-per-lead and lower costs-per-start, our communication on the schools we serve is vital, and that’s what makes PlattForm the top direct response agency in the educational sector.
Constant updates on even what seem to be mundane details can make all the difference.
If a client has several schools across many markets, and we test a new spot in one market, relaying the success of the test across the team may allow us to find our newest hit spot for multiple markets. You’ll find the buying and analyzing teams in Media watching new creative extremely closely and reporting the data to the Client Services team. We get just as excited about new ads as our client do.
When it comes to the big picture, Media works to push the envelope. Our goal is to answer the clients’ questions before they are raised. If we notice slugglish lead flow at the beginning of the day, we’ll be on the phone with our television reps to make sure we’re not experiencing pre-emptions or there’s no outside event causing leads to trickle in slower than normal. If a market has been having a particular struggle, our goal is to provide a comprehensive plan of action on how we will bring the market back on track. When a client is getting PlattForm service, they can feel safe in knowing that because we keep our level of communication and responsiveness high, they’ll have an accountability factor that is unprecedented in the industry.
Our biggest pleasure is communicating successes and wins. It’s a great feeling to be able to let our clients know that we’ve been able to lower our rate on our best television station or that we’ve negotiated a bonus ad in our best employment publication. We’re so invested in our schools that oftentimes we genuinely feel a true sense of ownership. When the month is finished, and we overproduced the amount of leads projected for the school, we feel satisfied in knowing we did the right thing. And you’d better believe we’re going to communicate that. We don’t mind a little bragging every now and then.