Video Production

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Thursday, February 28th, 2008 Michael Mackie

No rx tramadol overnight delivery, At PlattForm, a typical week for me is anything but. If I were hard-pressed to give someone a straight answer about what my job entails, they’d think I was losing my ever-loving mind.

Monday: Casting Agent
I spent most of Monday arranging mass auditions for up-and-coming new talent. In the industry, it’s called a Cattle Call. Basically, you herd a bunch of pretty people in to a building and shock ‘em with a cattle prod until they can act for you. And while some are wildly attractive, they usually can’t speak to save their life, no rx tramadol overnight delivery. Pretty, yes. Generic tramadol generic, Intelligible, no.

Tuesday: Julie, Your Cruise Director
Looks like I’m going to be on the road a majority of March and April. Hello, DC. No rx tramadol overnight delivery, Hello, NY. Hello, uh, Dayton. Traveling is always fun … but not when you have to coordinate schedules with your crew. Who’s responsible for packing the lighting equipment, paypal tramadol online legally. Did I book a rental car. Crap … there had better be two beds in this hotel room, no rx tramadol overnight delivery. Which one of you is allergic to shellfish. Ah yes, it’s like taking your dysfunctional family on the road.

Wednesday: Musical Director
“The music you chose sounds too Italian-y … and I need it more France-y or German-y or Europe-y”, said a client. Thus, I spent a majority of my day going back and forth about what type of music to add to a new culinary campaign. No rx tramadol overnight delivery, I finally settled on a tune called “French Kiss” until someone decided it sounded like bad porn music and made me change it. Sacré Bleu. Sample tramadol online legally, Thursday: Contract Negotiator
I’ve come down with a horrendous case of pink eye … which, of course, is the first stage before the dreaded Red Eye. Both of which are horribly contagious. So off I traipse to the doctor who dutifully prescribes antibiotic eye drops. He suggests I work from home, no rx tramadol overnight delivery. I told him I can’t because I have my annual salary review with the Chief Financial Officer. When offered my raise, I immediately started tearing up – but not because of the offer, but because conjunctivitis turns my eyeball in to a sieve.

Friday: Publishing Magnate
Stop the presses. Literally, paypal tramadol without prescription. No rx tramadol overnight delivery, One of the Board Members wants to become a contributing columnist for a national magazine. How or why is completely irrelevant at this point. Just get her in print FAST. I immediately start sweet-talking every editor I know. And I’m reduced to using my oh-so fakey phone voice. You know, the voice you use when you have to get your way, no rx tramadol overnight delivery. If you heard me on the phone, you’d literally swoon. If you saw me in person, you’d wonder why the hell I’m wearing an eye patch.

So there you go. Makers Of Tramadol, Oh and I wrote, produced and directed a few commercials in my downtime … which is my real job here at PlattForm. As you can tell, I have to wear a lot of hats. We all do. It’s the nature of the beast in the advertising industry. And you can bet after work on Friday, I’ll gladly be playing bartender the rest of the weekend.

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Smart, sassy, studious … and poised for superstardom!

Monday, February 4th, 2008 Michael Mackie
If you’re somewhere between 13-19 (or wish you were), you’re probably familiar with Disney pop tarts Aly & AJ and/or Disney actress Brenda Song. All three are on a trajectory path to having their shooting star go Supernova … thanks to unrelenting promotion by the Mouse House. I recently had the privilege (opportunity? right? chance?) to interview these young ladies for one of our sister publications. I asked them about life, love, and the pursuit of higher education. Turns out all three take their studies very seriously … and they’re looking forward to college … uh, sooner than later. Here are some excerpts from their recent interviews. Song, who turns 20 soon, has been working so much she’s practically had to give up taking online college courses. In March, she’ll star in a new movie with Raven Symone aptly titled “College Road Trip”. Fortunately, this self-proclaimed geek has done her homework (so to speak) and knows what her next plan of attack will be. Me: “So, community college, 4-year university, career college? It really doesn’t matter where you go, right?” Brenda SongB Song: “Exactly. It doesn’t matter if I go to Harvard or if I go to a local community college. It’s still an education and it’s working towards something … that’s all that matters! Really, make a choice you want to make and study what you want to study. You should have fun with the things you are going to learn and go for it -- whatever it is. Whether you want to go to a career college or Harvard University … just have fun with it.” Song continues, “I really hope kids know that education is the most important thing you can do for your life! If you have a good education -- you can do anything! I really believe in that.” Sisters Aly & AJ, meanwhile, are currently touring the country with pop phenomenon and teenybop behemoth Hannah Montana. They’ve got the looks AND the brains AND the gorgeous harmonies. Me: “What is it like for you two to juggle pop-stardom and, uh, school-dom?” Aly and AJ - Photo courtesy of Buena Vista Music GroupAly: “AJ and I definitely want to be able to finish our schooling and get our education. We definitely put that on the top of our list and we do music at the same time. We actually graduated early. I graduated when I was seventeen and AJ graduated this last year in 2007 actually. So we are definitely a little bit ahead of schedule! We wanted to get through our schooling and have a little less pressure when we are on the road. But getting a good education is something that we’re both passionate about.” All three of these girls seem to have a good head on their shoulder. And all seem genuinely interested when hard-pressed about the importance of a college education. But, more importantly, all three are good role models for other high-school girls who are poised to set the world on fire. Read more of Brenda Song’s interview in the spring edition of Key Magazine coming out in March. And find out about Aly & AJ’s success when we post their interview later this summer.

I’d like to thank The Academy … or else!

Friday, October 5th, 2007 Michael Mackie
Last year when my department scored their first Emmy nomination, people practically did back flips down the hallway for us. And while no one actually hoisted me upon their shoulders … it sure felt like they did. What a difference a year makes. Two weeks ago, my team was nominated for not one, but TWO (count ‘em!) Emmys! Since we failed to bring home the gold last year, my co-workers seemed rather nonchalant about the whole thing. Now I know what Susan Lucci feels like. Minus the big hair. It took her 18 tries before she finally won the winged wonder. Despite being nominated a whopping 18 times, Angela Lansbury has never won a freakin’ Emmy. Whoever said it’s an honor just to be nominated needs to talk to Ms. Murder She Wrote because, frankly, she’s pissed. Cloris Leachman, Mary Tyler Moore and Tracey Ullman each have 7 Emmy wins … you’d think they could share. This year I’m determined to win. I want it. My editor wants it. My parents have already written my stupid acceptance speech … which solely thanks them and only them. Honestly, they don’t even know what an Emmy is … they just know it’s a big deal. Plus, they have no idea what I do … they still want me to be a veterinarian because I mentioned interest it once when I was nine years old. Last year, I thought we were a lock. The wine on the table was from Olathe, Colorado. Our company resides in Olathe, Kansas. What ARE the chances? Good omen. The trophies are currently made by a private company with a manufacturing site at the maximum security prison in El Dorado, Kansas ... practically across the street, er, turnpike. Another good sign. And throughout the course of the evening, everyone seated at our table had won an Emmy in their respective category. Hello? We were a shoo-in! And then we lost to a piece on drunk driving. I was devastated. So, I did what any sore Emmy loser would do ... I immediately started drinking. Fortunately, I wasn’t driving ... so there! How ironic would THAT have been? So keep your fingers crossed for us on Saturday, October 20th (in St. Louis) and Saturday, October 27th (in Denver). If we don’t win this year, I’ll never hear the end of it. And if we do win, trust me, you’ll never hear the end of it!

You’re HUGE in Poughkeepsie!

Friday, August 24th, 2007 Michael Mackie
PlattForm-produced commercials blanket more than 60% of the country. That’s not too shabby for a company that started a mere decade ago in the basement of owners Michael and Tamie Platt. Since I travel a lot for my job, nothing makes me happier than spotting one of PForm’s commercials playing on some random station in some random city … randomly. I still remember the first time I saw a commercial of mine flash across a TV screen. I was sitting in a busy diner in Pittsburgh and literally screamed, “GOOD GOD! I DID THAT!” to no one in particular. The construction worker beside me seemed rather nonplused about the whole thing and responded with a congenial, “YOUR MOM!” I was walking on Cloud 9! It’s a wonder my head could even fit through the door on the way out of the diner. I was proud … I was ecstatic … I was nauseous from eating a chicken-fried steak sandwich. Fame, however, has a downside. I became infamous for one of our spots that simply WOULD NOT DIE. Entitled “Tantrum,” it put me on the map … uh, AND on the floor. The premise involved me being gratuitously drug across a classroom in a cap and gown. From Baltimore to Butte to Boca Raton … it seemed this particular ad was doing gangbusters and it was inescapable … and after the 30,000th viewing … it was unwatchable. My parents in Iowa saw it. My best friend near Miami saw it. My arch-nemesis in Los Angeles saw it and said I looked fat. It ended up on YouTube. Clients wanted sequels. On January 2nd, 2006, while on vacation in Orlando, I saw the spot air six times in under an hour. Granted, that hour was 2 am and it was during “Tyra,” but whatever. And if I was sick of it … think what havoc it was wreaking in San Antonio. Fortunately, like any good star that burns brightly and suddenly implodes upon itself, “Tantrum” stopped pulling leads and was immediately shelved. Children danced. Angels wept. And, once again, all was right in the cosmos. If I never see an ad of mine on TV again, that’s fine. It’s someone else’s turn to go supernova!

WHAT THE DUCK!?

Friday, August 10th, 2007 Michael Mackie
Around this joint, nearly every department has a catchy little moniker. The Print dudes are known as Printopia. The Web Designers are called Web Zeppelin. Michael Platt is referred to as God. And so it goes. My department … the Video Production department … was known as the Video Production department. ZZZZZZZZZZZZZZZZZZZZZzzzzzzzzzzzzzzzzzzzzzz. Several ideas were bandied about in our ultimate quest to come up with something catchy. The Vidiots was quickly dismissed. Freaks & Geeks was already taken. And VProd sounded dirty. Eventually, we settled on: ducksign.jpg Get it? It’s memorable. It’s inspiring. It’s got a baby duck in it. What more could you possibly ask for in a nickname? In order to shamelessly and blatantly brand ourselves, we got two huge signs to place at the end of each hallway. And we’ve given out tons of those adorable plastic toy ducks to clients and coworkers. And what about me, you ask? I have given personally several of my coworkers the bird.