When I meet people outside of PlattForm, and I explain I work in the Media department, I often have to go a step further to explain to them exactly who we are. “You know the commercials you see during the daytime for schools in your areas? Chances are the PlattForm Media department was involved.” Sometimes I’ll get a flash of recognition and sometimes I’ll get more questions probing into what exactly the career college sector is.

In some cases those who might not be completely informed about what a career college really is, can sometimes have a skewed view of the sector. I wish every time that happened I could take that individual to an actual career college and show them what really goes on there. It’s incredible and even humbling to see the dedication the educators and students both share in.

Recently, I had the chance to visit one of our client’s campuses and get a tour of the facility while classes were in session. The halls were filled with messages of motivation encouraging students to keep pushing into that next phase of their lives that a career education can offer. Various billboards throughout the building honored students who had achieved the president’s list for excellence in grades.

All that was pretty impressive – I know we didn’t have anything that motivational where I went to college – but for me, I was more moved by actually meeting one of the students. She had already earned one diploma and was hard at work on a second. Whenever I’ve had the chance to meet actual students for the schools we serve, the level of motivation and dedication never fails to astound me. These are people who are getting a chance, sometimes a second one, to improve their lives or their family’s lives by furthering and completing their education to get a better career. And from my perspective, they work twice as hard to fulfill that dream than some traditional college I’ve seen (probably mostly in the mirror). It puts a lot of perspective onto what we do in Media. It changes the way I look at CPL or even a lead for that matter. It adds so much value to what I do as a Media professional and gives me conviction to do it better every day.