What makes it all work?
Friday, August 15th, 2008 Donovan Thompson
As a developer, this is the #1 question I ask myself over and over again. We are faced with goals that we have to achieve and issues that must be addressed and resolved. So we are forced to ask ourselves, what makes it work? What is the best solution that will give us the results we want? I am not here to give the answer, but rather to help you ask yourself the right questions. In a corporate environment, there are many things that have to be considered. Before asking yourself how it will affect the website, you first have to consider the business at hand – the company. There is nothing worse than tarnishing your company’s name via an online website. Our leaders, Michael Platt and Dave Admire, indirectly give very good examples of the mindset needed to help the company succeed.
Even though we’re not directly an internet based company, the internet does account for the majority of the work that we do. So it can be very easy to get caught up in thinking what’s best for the websites rather than keeping the company first. And as a developer, I used to find myself in this situation often. But as time goes, you learn.
It will come to realization for you, that no matter how well a site is designed, how many clients you have or how stable the framework is that the site is built on, marketing is still the key. With all of those key factors, and no visitors, a website can still amount to nothing. But, with a company such as our Plattform Advertising and a team like the Internal Site Managers, I have realized much of what it takes to ensure the business succeeds as a whole. What I hope to take with me in the future, is this knowledge that I feel is very valuable to anyone who decides to get into marketing. And if you do decide to do so, PlattForm Advertising would not be a bad place to start.




