Have you ever been to a sporting event, or on a boat looking up at the sky and seen a small airplane pulling a banner ad across the sky? Did you think to yourself and wonder how many people saw the same thing? As an advertiser and marketer, I often ponder this thought when viewing the Bud Select advertisements, among others, waving across the Lake of the Ozarks on a regular basis.

Aerial media can be used as a very cost effective advertising effort. Messages can be viewed by your audience at beaches, sporting events – tailgating counts! - concerts, parades, special events, or even during rush hour drive times. Average reading time is about 37 seconds at 1000 feet - Much more effective than billboard or other sorts of outdoor advertising!

There is minimal competition with this targeted circulation, unless those ugly birds or fluffy clouds count. Become more prominent in the ever-growing world of advertising.

Aerial advertising is four times more cost effective than regular print media! Also, GPS technology allows you to track where exactly where your ads have been. To continue, your company’s or product’s name most likely will be read, register, and also recalled quickly later.

You should consider the same objectives with traditional outdoor to be similar with aerial advertising – large letters, short message, quick and to the point. Black, red, yellow, and purple are some of the best colors to contrast against a blue and white sky. When it’s cloudy, simple white is good against the dark background. Always make it striking to demand the audiences’ attention.

Let me continue with some other benefits: your audience won’t flip through the channels or cut to the page in the paper or magazine without noticing your 4×5 placement in the upper, right-hand corner.

Aerial advertising is somewhat of a novelty in the world of product promotion. Most ads are seen during the day, when energy levels are high, positive moods are flourishing (audience is, most of the time, on vacation or enjoying a hobby!) They are most receptive during these times anyway.

How about the GoodYear blimp across the Royal’s and Chief’s stadiums? This “graceful giant” in the air has been making a presence since 1925 with the first blimp from their company known as the Pilgrim.

The only down-fall to this great exposure – the FAA doesn’t allow you to ride along in the air plane during the paid-for exposure time. You’ll have to leave that to the professionals, I guess.