PlattForm Life and Times

After countless tux rentals, countless entry fees and countless disappointing losses, PlattForm finally scored the elusive Emmy award Saturday night for our pro-bono work. I was beginning to think it wasn’t going to happen. So like any good optimist, I told everyone we were going to win. I willed it to happen. Well, that and the judging panel finally came to their senses.

Nothing is worse than losing when you’re oh-so sure you’re going to win. You’ve mentally prepared yourself and you’ve rehearsed your speech ad nausea. And then you lose and you still have to smile and politely clap. You’re forced to sit through 84 more categories while you are served coffee and dessert. Usually, I’m so disgruntled I’ll eat six or seven desserts.

On Saturday, all the planets were aligned. Every single nominee at our table walked away with their respective award. And my boss, who had never won an Emmy, was absolutely over the moon. We decided he would give the acceptance speech 1) because he had never done it before and 2) because he’s my boss and told me he was giving it regardless. I was thrilled for him.

The video was for SAVE, Inc. — a local Kansas City charity that does housing options for men, women and children living with HIV/AIDS. It was the third video we’ve produced for them. Each of them had garnered nominations – so we were bound to win sooner or later. (Apparently later than sooner.) The Executive Director of the organization was on hand last night to accept the award with us … which was even more gratifying. You can watch the video here: http://creative.plattformad.com/tvFlash.php?id=8#creative

All in all, it was a great night. And it was great to see us finally bring home the gold for SAVE, Inc. They do such phenomenal things in the community with such limited resources. It’s been a privilege helping PlattForm work hand in hand with them for the last five years.

On August 4th 2009 my cousin (apparently we look more like sisters) Lindsay and her traveling bake sale “Gus’ Goodies” came to Plattform to share their knowledge on Autism and delicious treats! They had anything from Chocolate Chip cookies to Monster cookies, and of course it wouldn’t be a bake sale if Rice Crispy Treats weren’t involved! YUMMY- my mouth is watering thinking about the great goodness!

Lindsay, who is a 3rd Grade Teacher at a local elementary school, started the traveling bake sale to raise money and awareness for autism, as well as improve the social and communication skills of one of her students (Gus) who has autism.

Once I heard about what Lindsay was doing, I suggested she should have Gus and his goodies come to Plattform. The people here are so nice and it is a great environment for Gus to be around – I mean c’mon, we have a WII! Boy was I correct! Not only did we raise $400 worth of donations, but one person in particular made an impact. A woman came up to Gus- who at the time was more intrigued by the red balloons than the bake sale- knelt down to his level and said “Hey Gus, how are? Can you tell me more about Autism?” This unknown person was wearing a gray cardigan and had “cute” short black hair (can you tell that this is the portion of the time I was not there?). This really made an impact on Gus. Anyhoodles, to the gray cardigan, cute-haired girl, as well as the rest of the great employees of Plattform, myself and Gus’ Goodies say thank you for your generous donations and participation! It was definitely a successful event – Gus got to play WII, while the Plattformer’s had a sugar overdose and expanded their knowledge on Autism!

Between our stellar employees, hard work ethic and extraordinary leadership, PlattForm is making a name for itself in the higher education sector by attending new and additional conferences this year and into the future.

To be expected, we left a prominent footprint at the Career College Association’s Annual Conference. With new contacts and potential clients, our employees understand the value of positively representing PlattForm Advertising.

You might think our presence at CCA was enough for one year, but this year we are going above and beyond. In late July we attended the Pennsylvania Association of Private School Administrator’s conference where our own Mike McHugh presented in two sessions about the evolution of admissions and internet marketing.

Just this week, we attended the Distance Teaching and Learning conference in Wisconsin. At this conference, Joe Mulvihill will be co-presented a session on internet marketing, which is scheduled to be published in the 2009 Conference Proceedings and Web Resource Library.

Last but not least in mid-August, PlattForm will be at the New York Marriott Marquis attending the LeadsCon East Annual Conference which focuses on blending internet and traditional media communities as well as online lead generation.

Without the help of each employee these new endeavors would not be possible. Thank you for all your efforts in order to help PlattForm continue to remain and grow as an industry leader in higher education.

Yanni?
Yawn-y, right?
Surprisingly, no! And I’m the newly-eyes-opened witness to tell you why.
Until last Tuesday night, all I really knew about Yanni was that he produced some distinctive New Age CDs, keyboards mostly, awhile back and that his trademark look was long-hair. My only example of his work went MIA when I left it in the CD player of a car I traded off—two vehicles ago.
So, when an Email popped up offering two tickets from Danny Pumpelly to the Yanni Concert at KC’s Sprint Center that night, I mused aloud, “Hmmm….Maybe I should go get those tickets.”
It was already after five, but my ICD compatriots still at their desks, Erin Sullivan and Tracy Benbrook, urged me on–with equal parts ridicule and ‘we dare you’—to risk it for the tickets.
I shoved my way into Danny’s office to discover only one rival for the tix: Shana Kreikemier. She had them in her hand, waving them thoughtfully. “Oh,” I said, not sure if I felt deflated or not, “I guess they are taken.”
Shana offered them to me, saying, “Actually, I’m not sure I can make it to the concert tonight.”
From that moment on, the musical planets aligned. En route to change clothes, I called a friend, who stunned me by saying, “Yes, I’m available for the concert tonite,” despite not knowing the first note about Yanni. We readily found parking and our seats, bought a tee shirt (at Danny’s request)—all good.
The concert itself, styled Yanni Voices, started off with a long, slow bluhh number performed behind a transparent curtain. “Gonna be a long night,” I thought.
It wasn’t. Once the curtain rose, the tempo did, too. The voices: Nathan Pacheco, Chloe, Leslie Mills and Ender Thomas—seen and heard on at least one PBS special of the same name—stunned. The staging turned clever, the camaraderie among performers zoomed to the height of the top tier seating and the level of musicianship astonished. World class!
One highlight—a performance progressing through every Latin dance I could name and a couple I couldn’t—featured Chloe (I think) dancing and singing and vamping through a 10-minute segment that took my breath. (How she had the pipes to keep singing I’ll never know.)
By the second half of the show, audience members were on their feet, moving, grooving and keeping the beat, rapt at the variety of music ethnicities that Yanni and his troupe so powerfully displayed.
I stood, applauding and whooping, for two curtain calls.
In the bathroom, I ran into an exotic woman with a heavy Cuban accent, from Miami. She purred, “I first saw Yanni in MeeAHme (she rhymed) nine years ago and wherever I’m near a concert of his, I go. I just happened to be in Kansas City this week, and look, here I am.”
Indeed. And so was I. Amazed. Thankful that Danny Pumpelly couldn’t make the show. (And yes, Tee, I really WAS sorry that I got those tickets instead of you, but only for two seconds Next time you need to work late so you too can scramble for the tickets…..)

PlattForm is a very civic-minded company. They give all of their employees the chance to get out and about in the community and make a difference. It’s both a blessing and a perk.

Every year my team in the Video Production department puts together a pro-bono video for a local charity. The first video we produced five years ago was for a local organization that provides housing options for men, women and families affected by HIV/AIDS. To date, the video has raised nearly $900,000 for the charity, SAVE Inc. Over the years, PForm has wrapped its arms around this organization … and it’s been fun for us to watch them grown alongside us.

Over the weekend, we shot our fifth charity video in as many years. It was for the local Kansas City chapter of The Ronald McDonald House. It’s an amazing charity that was founded back in 1972 to help parents with gravely ill children. Now there are Ronald McDonald Houses worldwide … providing a home away from home for families who have children in need of critical medical care.

We spent a majority of the day in the neo-natal intensive care unit at Children’s Mercy Hospital. We were interviewing parents with kids who were clinging to life. Mercifully, most were being nursed back to health. Yes, it was better living through chemistry, technology and the sheer love of their parents. A lot of the moms and dads were teetering on the brink of tears through most of the interviews. It’s never my intention to make people cry while I’m talking to them … but you could tell the waterworks could start at any minute.

At any given point the Kansas City branch of the RMH houses upwards of 50-60 families who have kids in the hospital or receiving medical treatment. Parent after parent mentioned the same thing … we don’t know what we’d do without this place. Most of the families were from smaller or rural towns. Traveling hours to visit their sick kids is not realistic or practical. Heck, most parents refused to leave the hospital room. How convenient to have the Ronald McDonald House less than five minutes away from Children’s Mercy.

The experience was definitely and eye-opener. I’ve never had full access to shoot in a hospital … let alone an intensive care unit. But every one was very candid and honest and wanted nothing more than to tell us how much the Ronald McDonald House meant to them and their families. Keep an eye out for the video as we’ll be unveiling it later this year!